Benefits for the Airline
- Ultra-light weight in carbon improves RPM & yield (6kg vs 9-18kg)
- 3% reduction in fuel and CO² emissions
- Options to extend the operating range or take on lucrative cargo uplift
- Radical geometry permits Low Cost Carriers to maximise density with 27" pitch
- Increase in seat count / reduction of seat pitch through a better use of space
- Unique ability to manipulate ratio of Economy : Economy Plus seats
- No need to physically alter the seat pitch - access via CLMS* or proximity sensors
- Seat becomes new driver to leverage Ancillary Revenue
*CLMS (Cabin Layout Management System) integrates the airline booking system with on-board comfort upgrades
Potential for a substantial additional revenue, per aircraft, per annum from simple comfort upgrades
We estimate the cost of an average shipset will be repiad within 5 months of installation through Ancillary Revenue and a substantial return on investment over 10 years.
THE OPPORTUNITY FOR ALL CARRIERS
Low Cost Carriers charge for coffee, sandwiches, scratch cards and extra leg room at over-wing exits.
Charter airlines carry passengers who have often booked a package with a High Street Travel Agent and so the airline can never know how many seats with 'extra leg room' will be required on any flight.
For scheduled carriers it makes no sense to offload the very passengers who would be prepared to pay for additional comfort, in the event that they can't be 'bumped up' if premium cabins are full.
In every case, there is a financial imperative to having the facility to 'convert' seats according to passenger demand and thereby manipulate cabin layout, which is normally fixed on delivery of the aircraft.
One ex-owner and CEO of a premium seat vendor said "being able to vary cabin layout according to passenger demand is one of the most exciting developments in aviation in over thirty years".